5 Steps to Success in eCommerce

If you are planning to build an ecommerce website for your business, then you must have a clear idea of what you’re going to do at the start. What is ecommerce? It is simply the process of transacting business, namely the buying and selling of goods over the internet. But with maddening competition and rising customer expectation you need to ensure you have the right strategy in place to take you to the top. So, what do you need to get right?

1. Unclutter The Sales Process 

 

When you design your website, look at how many clicks a customer has to make before he eventually makes the purchase. Study after study has found that the primary reason why people abandon a shopping cart before making a purchase is due to the number of stages that they need to pass before finally making a payment.

2. Are Your Customers Aware of Product Availability?

The customer needs to know beforehand whether the product he wants to buy is available or not. Customers get annoyed when they make the effort to order the product, add it to the catalog, and get until the ‘purchase’ button only to find that the product itself is unavailable. The customer will go, in this case never to return.

3. Make Your Site Compatible Across Browsers

Cross-browser compatibility is essential if your business is to reach customers across boundaries. Browser preferences vary across the world, and though Chrome has become the numero uno in that category, other browsers still hold sway over large populations and you need to ensure that your ecommerce website is perfectly viewable in them.

4. Use Graphics, But Make Them Simple

Images are better than words and Graphics do play a positive role in enriching the overall customer experience. But make sure you don't have too much of them so they take a toll on your website performance. Optimize your graphics for the web or otherwise your website may take too long to load and kill the very purpose of attracting more customers.

5. Move Towards a One-Step Checkout Process 

 

However responsive and well-designed your website may be, the customer will not make a purchase on your website without your payment system being secure and efficient. Host your website on a secure server and make sure your payment system is PCI-DSS compliant, has email and multi-payment options and is customized for your website.

5 Steps to Sucess in #eCommerce - http://t.co/Oujsaf8OgK

— Lydia Shah (@Lydia_shah) September 8, 2015