Why Magento Continues to Dominate?

Today’s customers expect nothing short of a complete website experience when they enter an ecommerce website. Ecommerce has diversified greatly in the last few years. It started as a sector that catered to the online buying and selling of particular niche products in the market. But over a period of time, as users began to see the inherent advantages of buying products without having to move out of their comfort zones (along with increased competition leading to lowering prices), the ecommerce scene began to explode.

 The Specifics Behind its Eminence

Even in this highly competitive environment, one platform continues to dominate the scene. Yes, that is Magento. As we mentioned in the beginning of the article, customers are looking at websites that satisfy all their expectations. That means delivery on security, user-centric design, ease of use, hybrid functionality and overall user experience. 

 

While other platforms perform exceedingly well on some of these parameters, Magento delivers on all these fronts and that is the reason for its continued success in the ecommerce scene.

Easier Customization

One of the principal advantages with Magento is that it provides for easier customization than its competitors. With a large number of extensions, you get to truly customize your ecommerce website according to your business requirements. 

 

It is the look and feel of your website that first attracts the user. And what decides this look and feel? It is your design. Now, add hassle-free theme design and integration in Magento’s list and you get to see why it remains attractive. 

 

Easier Payment Gateway and Social Media Integration

The best and most profitable way of promoting your website or attracting visitors to your website today, is to drive social media promotions. And Magento does this wonderfully through its integration with different social media platforms like Google+, facebook, twitter, linkedin etc.

And speaking of payment gateways, this is the most important part of your ecommerce website, one that decides whether customers are just going to visit your website or are they really going to make a purchase there. And, Magento makes the job much simpler with its payment customization standing out for its simplicity and ease of integration.

What we’ve mentioned here are just some of the advantages that go into making Magento the numero uno platform in ecommerce. For more on Magento and how it compares vis-a-vis the rest in its field, watch this space!