There
are a plethora of ecommerce platforms that colour the ecommerce
market today. But, which one you choose could well determine the
prospects of your business five or ten years from now. Whatever may
be the differences of opinion on other issues, there can be no
disagreement that Magento, Oscommerce and X-cart are the 3 leading
ecommerce platforms of the day. This article looks at their features
and advantages briefly.
Magento
Magento
is the undisputed leader of the shopping cart market in the world
today. It is an Open Source shopping cart that provides you, the user
with enormous flexibility and control over the look and feel, content
and functionality of the store. The other major advantage of Magento
is that it is extremely feature-rich. Some of its top features are:
1.
It provides you with targeted promotion and merchandising
2.
You get product suggestion tools, with ratings and reviews
3.
It provides you with useful customer segmentation
4.
Search engine optimization
5.
Multiple payment and shipping options among others
X-Cart
Second
to none, this is an ecommerce platform based on PHP smarty templates.
Feature-rich, secure and flexible, it actually combines all the
characteristics that you look for in an ecommerce platform pretty
neatly. If you’re looking to build a multi-functionality ecommerce
website with lot of products on offer and huge user traffic, you
should seriously consider X-Cart. Let’s look at its top features:
1.
Highly customizable, flexible and scalable ecommerce platform
2.
Multiple product and multiple language support with maximum
flexibility
3.
Complete integration with all major payment gateways
4.
Fully search engine friendly which improves your visibility greatly.
OsCommerce
If
you need a platform that offers you multiple functionalities but
still can be setup quickly with considerable ease, then you must go
for Oscommerce. Your web server needs to support PHP and MySQL to run
Oscommerce. Some of its features that stand out are:
1.
Broadened customization with an OS that is easy to administer
2.
One of the best ecommerce platforms with extensible multilingual
functionality
3.
Minimal risk of corruption of files as all content is stored as
reference files in text format
4.
Made for mobile, with product comparison features and multiple
currency support embedded
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