Lydia Shah Blog
Thursday, 19 November 2015
Monday, 26 October 2015
Tuesday, 6 October 2015
Boost Your Online Presence by eCommerce Web Development
In
the age of technology and internet, having an online business for
your company’s online presence in mandatory. There are plenty of
people who are going to tell you how important an online presence is,
which is why it is important for you to understand the concept of
eCommerce website development and the need for such a presence. Once
you understand the concept behind eCommerce website development, you
can understand why its presence is such an important deal. There are
plenty of people who are looking out for a good company to hire
eCommerce web developers and get all their needs fulfilled.
Advantages
of eCommerce Website Development
There
are certain characteristics that a good website needs to have. With
the latest technological strategies, you can now hire the best web
developers who are going to construct a website that will market your
product and service online. This is perhaps the best type of
eCommerce website development till date. Since there many things to
keep in mind it is good to know that a website developed by the best
E-Commerce Web Developers in the market is going to help you to get a
website that will be friendly to the audience and easy for you to
manage. It is also important that you get a website design developer
who is going to keep your best interests in mind. Since there are
many companies who offer eCommerce website development solutions,
make sure you take your time and only hire a company or hire
eCommerce Web Developers who are fully qualified and professional.
They should keep your return on investment and your ideas in mind,
before they implement a project.
Characteristics
of a Good Online Website
1.
The website should be search engine friendly, and should be
constructed in such a way where your website is caught by the
important search engines.
2.
A big part of eCommerce website development is to make sure that you
have a website that is appealing and informative to the audience.
This includes several things such as being user friendly, having good
content, quick to load, and many more.
3.
The eCommerce web developers should also make sure that the website
they design are easy to maintain and update by you and your staff.
4.
Gives you the required reports that are going to help you to explore
other opportunities, measure your performance, and optimize your
business needs.
Wednesday, 23 September 2015
Tuesday, 1 September 2015
Bloggers Vs WordPress: What you need to know?
Most
of us have heard of both these blogging platforms: Wordpress and
Blogger. But how much do we know about each of these? In this
article, we take a look at the positives and obstacles in each
platform these platforms and compare them on the parameters of
flexibility, customization and ease of use.
If
you want to customize your blog, you get added freedom with Wordpress
(something Wordpress doesn't offer) as Wordpress is Open Source. When
you choose Wordpress, you gain full access 2 the database and all the
image files in the Wordpress platform including the PHP and CSS
files. Now what happens when you can access the entire Wordpress
system?
When
you have access to the whole of the Wordpress CMS, you can be as
creative as you like with the effect that your blog will have
functionalities that normally won’t be a part of websites built on
other platforms. A small caveat here: you don't get this
functionality if your website is hosted on Wordpress.com. But you
will still be able to host files other than images like PDFs, Office
and Word files.
Where
Wordpress Scores
One
of the difficult things to do when it comes to Blogger is
manipulating your XML schema. Here, most users choose customized
templates. But the problem with Blogger is that their documentation
is sparse though some of Blogger’s tags are indeed documented.
Wordpress
scores here with the advantage of greater flexibility when you
categorize posts. Users do not have sub-categories with labels on
Blogger. On the other hand, substitute-categories are an integral
part of the Wordpress environment.
Usability
Wordpress
gives you free hosting for up to 3GB of space in comparison to
Blogger which gives you only 1. But apart from that, it is Blogger
that scores on the usability front. It is very easy to start if you
are a lay user. On a Wordpress self-hosted blog, you need to download
the software, upload it to a server, configure the database settings
and run the installation program included in the software.
So,
Wordpress does emerge stronger though Blogger is easier to start
with. We’ll look at more on these platforms in our upcoming
articles!
Tuesday, 18 August 2015
The Two Principal Approaches to Redesigning Your Website
The
question that occupies everyone that wants to redesign his or her
website is will entail a complete overhaul of the website’s design,
layout, content and user experience? Most companies go for the
jugular when redesigning their website, ending up with budgets
overshooting but conversions plummeting. So what is the right website
redesign strategy? Will a mere redesign lift your sales and revenue?
That’s what we’ll be looking at in this article.
Traditional
Website Redesign
The
first step in website redesign is to analyse risk. Risk analysis
involves enumerating the number of changes that you make in
redesigning the website and also the scale and impact of those
changes. Let us say that you propose to change your home page title
and layout as also the navigation bar. Now the first two fall under
the category of sweeping changes as their reach and impact on the
customer’s mind is more pronounced.
Some
of the most common changes that people do in a website redesign is:
- Changing the home page title(s)
- Changing the images and icons
- New graphic designs with headlines
- Changed call-to-action buttons
- New navigation and forms
The
Right Approach
The
right web design approach would have a mechanism in place to measure
the changes in web design against user traffic on the website. The
key is to undertake a redesign that improves user experience while
conforming to the same objectives that your business is built on.
This
can be done only with the help of a correct conversion optimization
strategy. Formulate proper test cases with timely executions and
separate them from one another to make informed inferences about user
preferences. This would mean getting the right alpha and beta tests
to mitigate risk.
Evolutionary
Site Design
A
much better way to redesign your website would be to undertake what
is called Evolutionary Site design (ESR). This approach posits
continuous improvement in place of a complete overhaul in website
design.
In
ESR, you need to separately list out all components of your website
in order of customer preference. From home page titles to product
page templates to service value proposition statements, you need to
measure and test every component step by step against customer
traffic.
This
way, you not only bring about a more gradual and well thought out
design change that can be fully measured and also rolled back in
parts. So, which way are you going to go?
Thursday, 13 August 2015
5 Steps to Success in eCommerce
If
you are planning to build an ecommerce website for your business,
then you must have a clear idea of what you’re going to do at the
start. What is ecommerce? It is simply the process of transacting
business, namely the buying and selling of goods over the internet.
But with maddening competition and rising customer expectation you
need to ensure you have the right strategy in place to take you to
the top. So, what do you need to get right?
1.
Unclutter The Sales Process
When
you design your website, look at how many clicks a customer has to
make before he eventually makes the purchase. Study after study has
found that the primary reason why people abandon a shopping cart
before making a purchase is due to the number of stages that they
need to pass before finally making a payment.
2.
Are Your Customers Aware of Product Availability?
The
customer needs to know beforehand whether the product he wants to buy
is available or not. Customers get annoyed when they make the effort
to order the product, add it to the catalog, and get until the
‘purchase’ button only to find that the product itself is
unavailable. The customer will go, in this case never to return.
3.
Make Your Site Compatible Across Browsers
Cross-browser
compatibility is essential if your business is to reach customers
across boundaries. Browser preferences vary across the world, and
though Chrome has become the numero uno in that category, other
browsers still hold sway over large populations and you need to
ensure that your ecommerce website is perfectly viewable in them.
4.
Use Graphics, But Make Them Simple
Images
are better than words and Graphics do play a positive role in
enriching the overall customer experience. But make sure you don't
have too much of them so they take a toll on your website
performance. Optimize your graphics for the web or otherwise your
website may take too long to load and kill the very purpose of
attracting more customers.
5.
Move Towards a One-Step Checkout Process
5 Steps to Sucess in #eCommerce - http://t.co/Oujsaf8OgK
— Lydia Shah (@Lydia_shah) September 8, 2015
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