Multichannel E-Commerce and The Issues Involved

Ecommerce is no more an alternative. It has grown to become ‘the’ thing for those in the retail sector. In fact, normal store business has become a second option for many businesses that are actively looking at furthering their customer base in the ecommerce sector. But still, the gross B2B revenue is hardly a tenth of the total B2B revenue volume. 

 

Now, what does this mean? This means that while the sector continues to experience high growth, the potential for B2B growth in the online space is extremely high. This has to be seen in the backdrop of the huge rose in demand for mobile devices. The surge for the mobile has in turn, pushed B2B ecommerce prospects further up. 

 

What does a multichannel ecommerce website give you?

A multichannel or a cross channel ecommerce platform gives you the opportunity to sell your products and services not just in one channel, but in every available channel. In effect, you’re having multiple ecommerce websites while you have only one in reality. Inventory management, sales orders, customer details, payment integration are all integrated in one centralised location.

This brings us to our first problem: Database systems and process integration. Now the backend of your ecommerce website includes the modules like order to cash, inventory management, supply chain, finance and payment integration. Now, to make all these available in all channels such as Amazon, ebay, or even the traditional MOTO or EPOS is quite a difficult task. This calls for an expert ecommerce architect and developer (or a team of developers). Do you have one?

The second issue is Content. No matter what mode of ecommerce you are in, the consumer looks for quality content. It is based on the description of a product that a customer selects it. And you need to ensure that your content is not needlessly elaborate while at the same time not missing out on any essential details. Try to keep your content as crisp as possible as users will most probably log in to your website through their mobiles.

The third issue is the paucity of expertise in digital marketing. Today, if any business wants to be a step ahead of its rivals, it needs to make a success out of its digital marketing campaign. But lack of experts contributes to a dearth of knowledge here. A B2B ecommerce platform will greatly help address the paucity of expertise in digital marketing by spawning research and new methods that help businesses increase their foothold in their respective spaces.