Wednesday 17 June 2015

If eCommerce is All About Ease of Integration, X-Cart is Your Platform!

Business owners who have followed user traffic trends over the last few years might have noticed that it is not about putting up a website and making people visit it. Your website is expected to draw people in by itself without any effort (SEO, and the like) on your part. Now, if you’re catering to a particular sector, then you have at least a million websites working on ensuring the same responsiveness, security, add-ons and payment integration that you want for your website.

Then, how do you ensure that ‘you’ succeed? Well, by doing everything right, differently. Being different is all about showing the user/visitor via images, arrangement or placement of content, colours and through user experience, that your business is special. This needs to be done upfront as your website needs to literally jump on the visitor. In the end, it all reduces to how you personalise your website for the user.

X-Cart Customization

It is here that X-cart offers you a distinct advantage. Building a shopping cart needs you to integrate several different components of your business. To keep track of the customer’s session, you need to integrate the session management component which is then integrated with the product catalog application that displays the products that are sold at the storefront allowing the customer to select the product from the catalog.

Here, X-cart does a fine job by making the entire process smooth for you and you actually require very little customization as all your requirements are taken care of. Even if you do require, most of the additional modules are drag and drop, so you need not code.

Payment Integration

Once the customer has selected the product from the catalog and placed it in the shopping cart, the process moves to payments. Here is where the payment gateway needs to be integrated with your ecommerce website. The back-end database is where the product details are stored and this needs to be fed to the payment solution which will then direct the customer to the merchant payment site.

X-cart makes Merchant payment solution integration totally hassle-free for you and you can even track the customers’ buying preferences over a period of time. This functionality is ingrained in X-cart, doing away with the need to download any additional modules to use it. 
 
With simplicity, ease-of-use, customization, payment integration and user-centric development process, it is no wonder that X-cart is the most promising ecommerce platform today!

3 comments:

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